Le marie is a spa and beauty salon located in Venezuela. Its goal is to create a brand with strong business foundations, "I want to do things right", in the words of our client.

Our client is a dreamer who has envisioned everything from the first brick to the facade of her business. She wants her ideals and dreams to be reflected in the work that comes from our design hours.

The brand aims to have a modern, minimalist presence that disconnects from the cliché aesthetics of local spas, avoiding color palettes related to pink and purple tones.

The client had fundamental ideas for developing their brand, tied to their personality, traditions, and personal tastes, which served as a guide to develop a solid visual strategy.

Key points for the visual identity:

• The brand must be elegant and maintain a very modern style that communicates it is a high-end business.
• Do not use the standard colors of the niche.
• Preferably, include green tones close to the color of pistachio.
• Use plants in the visual identity to connect with the organic and natural.

We focus our communication and attire on showcasing our high work standards with a minimalist, superior quality appearance, effectively conveying a lot with few elements.

We demonstrate to our audience the experience and results of working closely with our team, subtly adding our identity to create a long-term connection in the viewer's mind.

Eventually, we evoke in the user the creation of a link between beauty, relaxation, and the name Le Marie.

Our client specifically mentioned that they want to feel a European fashion style in their design, but without feeling too classic, a union between European classic and modern minimalism.

We start with desaturated tones to connect with a more peaceful and pleasant personal environment. We use a mural of organic plants, which our client has in their physical store, as the central axis. Therefore, we created an analogous palette of green tones.

However, the brand's visual universe will revolve around white, the color of purity and peace, which will create a balance between the classic and the modern, the elegant and the approachable. It will bring calm and relaxation to our users' skin.